A web presence is a must

It really is important to have a Web presence even if you do not intend to sell directly on the Web. It shows that you are at the cutting edge, and once you have paid the initial costs to set up a Web page, it is free advertising to potentially millions. Your company may already be listed on the Web in a directory or as part of another Web site, but if you don't have that "clickable" link, you have lost the business to your competitors. If you were searching for computer training on the web, and you came across a list of training companies like this:

Friendly Computer Training Company
Complete Solutions Computer Training Ltd
Creative Connections

...which one would you contact first? Probably the one that you could find out more about immediately by clicking on the link (try it!)

...but you must keep it up to date!

Many companies set up a web site as little more than a static brochure. This serves a purpose, but a web site is much more powerful if it is kept up to date with interesting and useful information and is "sticky" - that is, brings back people to look at it again and again. You can do this by putting on your web site information that they will keep coming back for.

Help from Creative Connections